Brave Browser: Surfing with Blockchain Technology

Brave browser is one of the most popular alternative browsers.

What is Brave Browser?

Founded by Brendan Eich, the co-creator of Mozilla Firefox, Brave Browser is one of the most popular alternative browsers. Similar in functionality to Chrome and Firefox, Brave Browser is a software application that allows users to browse the web, visit web sites, and use online applications.

A key difference between Brave Browser and traditional browsers is its approach to advertising. Whilst traditional browsers allow publishers to place ads and profit from clicks, Brave takes a different approach.

The browser code is built so that it automatically removes all ads from the site and replaces them with the ones Brave Browser chooses. Browser users are rewarded with Basic Attention Tokens (BAT) for viewing ads provided by Brave Browser.

Besides this innovative approach to online advertising and rewards, Brave also boasts significantly faster search speeds. Brave is several times faster than industry leader Chrome, according to Brave’s official documentation. This is not surprising, given the fact that ad scripts traditionally slow down the browser.
One other innovative feature of the Brave browser is the complete removal of ad tracking software. Numerous websites integrate ad tracking scripts into their code that monitor user activity and extract behavioral data. In recent years, ad tracking programs have been considered one of the biggest challenges to personal privacy. With the removal of ad tracking scripts, Brave boasts that it is one of the best browsers in terms of data privacy and protection of personal information.

The Brave browser is based on Chromium, the open source code from Google that also serves as the foundation for the Chrome browser. This enables Brave to support browser extensions created for Chrome. While Brave Browser offers undeniable benefits to its users, the program has come under fire for depriving publishers of their revenue. Multiple publishing companies have come out against Brave and claimed that the browser essentially uses the content they create while getting paid for advertising. More than fifteen newspaper publishers have filed lawsuits against Brave for stealing content they have created.

Brave is one of the most preferred browsers among cryptocurrency enthusiasts because of the blockchain-based ecosystem behind the browser. The Brave browser aims to create a completely revolutionary approach to advertising by allowing users to contribute and reward ad providers with BAT tokens. This means that users have full control over the ads they would like to reward.

In addition, users receive an incentive for viewing ads. This revolutionary approach, closely related to the principles of blockchain technology, has made Brave one of the leading service providers in the cryptocurrency industry.